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  1. 紀要掲載論文
  2. 北見工業大学人間科学研究
  3. Vol.13

北海道内空港一括運営委託に関する組織論的考察:空港マーケティング研究

https://doi.org/10.19000/0000008504
51fe4866-87b3-4508-a3d6-c9bf71629a7b
名前 / ファイル ライセンス アクション
9-【論文2 許斐】31-39.pdf 9-【論文2 許斐】31-39 (419.2 kB)
Item type 紀要論文 / Departmental Bulletin Paper(1)
公開日 2017-03-28
タイトル
言語 ja
タイトル 北海道内空港一括運営委託に関する組織論的考察:空港マーケティング研究
言語
言語 jpn
資源タイプ
資源 http://purl.org/coar/resource_type/c_6501
タイプ departmental bulletin paper
ID登録
ID登録 10.19000/0000008504
ID登録タイプ JaLC
アクセス権
アクセス権 open access
アクセス権URI http://purl.org/coar/access_right/c_abf2
著者 許斐, ナタリー

× 許斐, ナタリー

WEKO 89443

ja 許斐, ナタリー

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著者別名
識別子
識別子 89444
識別子Scheme WEKO
姓名
姓名 Konomi, Natalie
抄録
内容記述タイプ Abstract
内容記述 The increasing significance of airports in Japan due to the country’s inbound tourist policy and the upcoming Tokyo Olympic Games in 2020 raises the necessity of focusing on a still not widely spread area in airport business, i.e. airport marketing.
In our research, we focus on airports in Hokkaido which show a trend of upcoming major changes due to on one hand the difficult regional economic situation in Hokkaido, and on the other hand its richness in nature and its therefore increasing popularity as a tourist destination. A sign of such major changes can be seen in the new developments in airport marketing where, for example, the management of the seven airports in Hokkaido is being privatized to be managed unitarily.
In this paper, we first explain the relation between the two different research areas of marketing and organizations. Second, we analyze the situation of airports in Hokkaido. Third, we expand our analysis on airports in Hokkaido by considering aspects of organization theory.
言語 en
書誌情報 人間科学研究

巻 13, p. 31-39, 発行日 2017-03
ISSN
収録物識別子タイプ PISSN
収録物識別子 1349-5526
書誌レコードID
収録物識別子タイプ NCID
収録物識別子 AA12024974
権利
権利情報 c 北見工業大学
著者版フラグ
値 publisher
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